Speed shopping.

11/06/2012

Nicole Amaral

100257087

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Speed has become one of the main factors in almost everything we do in modern day life today. In societies throughout North America, and other parts of the world, the acceleration of communication has shaped the society. With communication devices and tools such as the internet and cellphones, we instantly and unknowingly demand of everything to be at our fingertips, and within our reach, in the blink of an eye.  The society today has been shaped in such a way that we can virtually do anything with our handheld devices, cellphones, computers, laptops, tablets, anything that can connect us to others, may it be someone who is 5 meters away from you, or 5000 kilometers away.

So how would the topic of speed relate to food one would wonder? Well, while I was away on my trip to the United Kingdom, London to be more specific, I came to a realization that everybody there shops online. Not only do they shop online for clothing or electronics, but also for their groceries. Almost every well know grocery store there had an option where customers could do some online grocery shopping.

 I then proceeded to ask both my aunties and my cousins that live there if they shopped online for their groceries. 3 out of 4 of them said that they do, only because the amount of time it took them to go on the internet and order for the food hardly took 10 minutes, as compared to going to the grocery store and shopping around. Even the delivery of the groceries comes right to the doorstep and it arrives within 4-6 hours of your placed order.

Credit: David Pearson/Alamy

This is a play on the cycle of production, distribution and consumption. As mentioned in the textbook, “businesses manufacture a product or a service [in this instance]; the product or service is made available to consumers; consumers purchase the product or service; and the profits from that sale are directed back to the business owner.” So the faster there is a sale made, the faster profits are delivered to business owners.  

Credit: Super Delivery

Credit Super Delivery

Like I mentioned previously, speed is becoming a main factor in the way we live life in this society today. There are various stores in Vancouver itself that have an online grocery shopping option; technology is advancing at a high speed level, no pun intended, and there is hardly anything we can do to stop it from integrating itself in our everyday lives.

Related Links: 604 anytime ; The new age of online grocery shopping