11/20/12
Nicole Amaral
100257087
Nicole Amaral
100257087
Media is a big part of our everyday lives, whether we realize that or we don’t, and the consumption of media is also a big part. As the textbook mentions “Media consumption is an integral part of our everyday lives.” This statement is true, it is a part of all our lives, but more so likely to young children and teenagers. The media is constantly putting images into our brains without us even knowing. Food comes into play with media consumption on a regular basic daily. Some of the examples of this might be watching television in the morning and seeing a breakfast commercial or walking down to the cafeteria or stores in the mall for lunch and seeing various pictorial advertisements. We are being bombarded with subtle messages that we cannot even being to understand.
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| Credit: Ron McArthur |
While there are young girls around world being bombarded with pictures of models and celebrities showing them the “true” beauty in being skinny? There are also counter advertisements showing us pictures of fast food restaurants, hamburgers and greasy food which tend to influence the young children in America. This in turn could lead to obesity.
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Another big example of media consumption for children and teenagers are the television shows and movies they watch. According to the International Journal of Obesity, one third of G-rated movies, more than half of PG-rated movies and almost three quarters of PG-13-rated movies and television shows have had brand appearances. This would definitely include clothing, electronics and most importantly food. In the journal it also states that, “six companies accounted for almost half of all brand placements [in movies rated G, PG or PG-13] – Pepsi-Co, Coca-Cola, Nestle USA, McDonald’s, Dr. Pepper/Snapple Group and Burger King. These by my knowledge are all junk food and fast food.
Sure once in a while giving your children fast food or junk food is okay, and its normal. But if media consumption like this keeps on happening and we keep on ignoring it, child obesity in America and other parts of the world would not be a problem. But because children do not tend to think about what they want to put into their bodies and eat whatever they feel like, obesity is a main concern for the new generation. As I have mention in the beginning, media consumption is a humongous part of our daily lives, it’s everywhere we go, all around us, yet it is so subtle that we hardly realize we have been absorbing all these messages.
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